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Vendor Profile: Beyond Lucid takes aim at first responders

By Eric Wicklund, Editor, mHIMSS
As far as the folks at Beyond Lucid Technologies are concerned, the beginning of the journey from the accident scene to the hospital is just as important as the end. A patient can't be treated successfully in the ER unless he or she gets proper care in the field. That's where the MediView platform comes in.

The Walnut Creek, Calif.-based startup, launched in 2009, is set to unveil that platform at this year's mHealth Summit, showcasing an ambulance- and hospital-based logistical decision support software solution that aims to improve first response services by speeding up patient flow.

"It's really not rocket science, but no one else out there seems to be doing it correctly," says Jonathan Feit, the company's CEO and co-founder. "This is a first-of-its-kind end-to-end solution for everyone in the EMS ecosystem."

According to Feit, MediView isn't designed to be a clinical decision support tool, but rather a platform for collecting and accessing that information. It's targeted at first responders, with the understanding that "the first person on the scene of an accident or an emergency may not be a professional." By gathering information quickly and accurately, it streamlines communications between first responders and the hospital, improves access to critical incident information and reduces wasteful spending on everything from duplicate reports to EMT overtime costs.

"We don't make the decisions for them, but we provide the location for individuals to input all of the information into the system," Feit says. "The process starts with us."

Feit says various surveys and studies indicate more than half of the nation's EMS providers are still relying on low-tech, paper-based solutions for gathering critical data – with some even resorting to writing information down on gloves, their pants or scraps of paper. As if that weren't troublesome enough, other studies have shown that close to half of all critical patient data is lost in the transfer from EMS to the hospital.

With two years of planning in hand, Feit says, the MediView platform will be targeted at first responders of all kinds, from EMS services to large businesses to health plans and hospitals. He expects that market to expand as providers understand the value of good logistical decision support.

"This is a big deal – for us and them," he says.

Beyond Lucid can be found at Booths 403-41 and 135-34 in the Exhibit Hall.

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