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Sessions on designing consumer apps draw attendees

By Mary Mosquera, Senior Editor
When it comes to designing health applications for consumers, mHealth Summit attendees, it seems, just can't get enough.

A Wednesday session on this topic, "Designing Mobile Experience for Healthcare Consumers," sold out early, thanks in part to only 25 seats being available.

For attendees who had their heart set on attending that session but missed out, there's now an option.

A second session with no seating limit has been added. "Design Mobile Apps That Healthcare Consumers Will Love – Or At Least Use," which will cover similar material, will take place on Monday from 4:30-6:30 p.m. in Chesapeake A-C. There is a $50 fee for this session.

In these sessions, those who have been steeped in designing health apps through user experience (UX) techniques, including persona and scenario development, formative evaluation and competitive analysis, will share their experience with attendees.

The sessions underscore the importance of conducting formative evaluations to receive feedback as early as possible in an app's implementation and how to use competitive analysis to borrow from design success and avoid design flaws.

Lisa Gualtieri, assistant professor at the Tufts University School of Medicine in Boston, will present at both sessions. She will share findings from her research and discuss best practices for designing health apps through UX techniques – best practices, she says, that can make the difference between success and failure.

"Too many mHealth apps are downloaded and abandoned," she said.
Gualtieri will focus on how to design mobile apps that account for mobility, context and the needs of healthcare consumers.

In addition to Gualtieri, the sold-out UX session, which takes place from 10:30 a.m. to 5:30 p.m. Wednesday, will feature Tara Montgomery, director of Consumer Reports Health, a publication of the Consumer Reports non-profit organization; Matt Goldfeder, director of mobile products and services at Consumer Reports; and Stead Burwell, CEO of Alliance Health.

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