Pavilions add energy to this year's Exhibit Hall

By Diana Manos, Senior Editor

A key component to next week's mHealth Summit are the four pavilions sharing floor space in the Exhibit Hall. They'll provide an in-depth look into the advances percolating in mobile healthcare, said Bridgid Myers of the Foundation for the National Institutes of Health (FNIH), the non-profit that produces the annual event.

The pavilions include the HIMSS HIT mHealth Vendor Pavilion; the National Institutes of Health Pavilion; the StartUp Mobile Health Pavilion; and the Qualcomm Wireless Health Pavilion.

The pavilions will be open during Exhibit Hall hours: 11 a.m.-7 p.m. Monday and Tuesday and 10 a.m.-1 p.m. Wednesday.

mHIMSS HIT mHealth Vendor Pavilion
The mHIMSS HIT mHealth Vendor Pavilion (booth 503) showcases innovative and beyond-the-edge technologies that are impacting mobile health, according to Tom Sharpe, vice president of marketing at HIMSS.

"HIMSS is excited to be at the forefront of mobile technology by bringing innovation, technology and solutions together under one roof," he said.

Featuring some of the health IT industry's leading vendors, the pavilion will provide a preview of what's on the technology horizon that's helping to shape the future of mHealth. Attendees will get a firsthand look at innovative solutions and mHealth applications and learn how wireless technology can improve healthcare delivery and the quality of patient care, Sharpe said.

Exhibitors in the pavilion include VMware, Symantec, Meru Networks, BoxTone, Nuance Communications, Konica Minolta Business Solutions USA, Motion Computing and AirWatch. Many will be presenting 45-minute sessions at the theater within the pavilion, according to HIMSS' Virginia Geoghegan.

National Institutes of Health (NIH) Pavilion
William Riley, program director for the NIH, said the NIH Pavilion includes representatives from various NIH institutes, centers and offices that have mHealth research interests.

These include the National Cancer Institute; National Eye Institute; National Heart, Lung, and Blood Institute; National Institute on Alcohol Abuse and Alcoholism; National Institute of Biomedical Imaging and Bioengineering; National Institute of Child Health and Human Development; National Institute on Drug Abuse; National Institute of Environmental Health Sciences; National Institute of Mental Health; National Library of Medicine; Office of Behavioral and Social Sciences Research; and Office of Dietary Supplements.

"The NIH Pavilion provides a unique opportunity for mHealth attendees to meet with representatives from a variety of NIH institutes and offices in one place, learn about their research interests in the mHealth space and talk one-on-one with these representatives about the NIH grant process and how their research ideas fit with the funding interests of the institutes," Riley said.

StartUp Mobile Health Pavilion
Attendees who visit the Startup Mobile Health Pavilion can meet entrepreneurs and founders, check out their mHealth applications and discuss how the use of wireless technology can improve healthcare delivery and patient care, said Steve Krein, co-founder of StartUp Health, a pavilion collaborator.

"We're at the beginning of a complete transformation of the health and wellness sector, and it will be entrepreneurs and startups that usher in the revolution," he said. "The StartUp Mobile Health Pavilion is just one of the many opportunities that StartUp Health is creating to help health and wellness entrepreneurs make this happen."

Halle Tecco, manager and founder of Rock Health, which helps entrepreneurs turn ideas into products, said the StartUp Mobile Health Pavilion will serve as a showcase for 40 early-stage startups, most of which were founded within the last year.

"We're excited to be part of the StartUp Pavilion and help connect entrepreneurs with potential industry partners and investors." Tecco said. "The mHealth Summit is the largest mobile health conference and a great place for emerging and established leaders to network."

Wireless Health Pavilion
Qualcomm will sponsor its second annual Wireless Health Pavilion at the 2011 mHealth Summit. The pavilion includes 32 wireless health exhibits and a lounge to facilitate industry networking and meetings, according to planners.

The medical device, pharmaceutical and health service companies exhibiting in the pavilion are leveraging wireless technologies to develop the cutting-edge mHealth solutions of today and tomorrow, officials said.

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